Sprint-01-01.png

Mock Re-brand of the popular USA Telecommunication company; Sprint
University Project

Original & Source: https://www.sprint.com/en/home.html


The objective of rebranding Sprint was to bring fun and travel back to mobile. I feel that the current branding of Sprint is quite alarming, serious and "still" with it's yellow and black colours and non-italic typography. By moving black to a blue still gives the "serious corporation" look but also portrays that Sprint is literally off the ground and in the air. 

The secondary objective to this project was to introduce Sprint to Australia and to see how that would look like.


The project was challenging as Sprint's logo is still quite modern.  Background research was required so that the company wouldn't visually lose it's audience; and to understand what attracted people to Sprint visually and through marketing.